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New Arrivals

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""Oh, my fashion is not good?"   If you notice more days ...

Maybe it's time to update your fashion. Why don't you choose the perfect accessory for your "current self" that pushes the back of a woman who has many life stages?

  • Hezzur .....USA

    I like that they're lightweight and easy to wear all day. I think they're a beautiful part of Japanese culture in a modern context. They're very well made and very unique.

  • Kazumi ..JAPAN

    Mizuhiki and Tsumami craft earrings It's so light that I forget I'm even wearing it. There are many gorgeous colors that make your face stand out. I feel that the softness of the materials such as paper and cloth brings out your femininity.

  • Hisayo ..JAPAN

    It's light anyway! Even though it's a large decoration, it's lightweight, so it doesn't put any strain on your ears. The design unique to Tsumami-zaiku work is delicate, beautiful, and attractive. The unique design goes well with both clothes and Kimono, and will make you feel better.

  • Mayumi ..Mexico

    It is a delicately made but reliable quality product. The bright colors can be used to add a touch of color to your coordination, while the basic colors are easy to match with any outfit. I like the design, which blends in with both Japanese and Western outfits and is unique. It is the kind of product that makes you want to have as many as possible.

  • The beauty curve of traditional crafts

    Delicate and graceful shapes created with Japanese quality.

  • Colors that complement fashion

    The vividness of the original Japanese colors will add an accent to your fashion.

  • ultra-lightweight accessory

    Made from Japanese washi paper, it is lightweight and frees women from the burden of heavy accessories.

  • Japan's original vivid colors

    he texture of the vivid kimono fabric is beautiful and makes you gorgeous.

  • Wear it and look stylish in 3 seconds

    Accessories with a strong presence that are carefully made one by one.

  • Only onepersonality in the world

    apan's seasonal motifs will add personality to your fashion.

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Be myself in 3 seconds

I was about to turn 40 as when taking on more responsibilities and changing my life stage such as marriage and health. I was worried that "I couldn't find the best fashion for me right now". In my 20s, chasing trends, and in my 30s, longed for a mature woman. However, now, while experiencing many life stages has changed my body shape and values, I have entered my 40s, where I begin to seek fashion that makes me feel "be myself."

That's when I came across "traditional craft accessories".

The Mizuhiki and Tsumami-zaiku are delicate yet vivid, and in a world where each pattern is slightly different, the only design was the perfect item for me who wanted to incorporate my own personality into fashion. Whether it's a simple or unique fashion, it's like magic that you can get your "personal style" in 3 seconds after wearing it.

Why don't you join me in updating your "personal fashion"?  It's the brightest time of your life.

sa-iwai owner Yoiko